Darryl Schaefer

Projects

From product idea to audience

I build the systems that carry a product from creation through operations and distribution. At Casery, that meant turning in-house print capacity into a broad Shopify catalog and paid-acquisition engine. In my independent work, it meant building an AI-assisted authoring tool and a resumable media pipeline, then testing them through public releases and YouTube distribution.

Independent publishing systems

2021–present

This work began with experiments in long-form literary completion and grew into two connected products: an editor for producing and revising book-length work, and a media platform for turning structured text into narrated, synchronized video. YouTube channel experiments tested whether those formats could find an audience.

Channel experiments included public-domain read-alongs, learner-oriented original stories, literary fiction, and interactive formats.

Commercial e-commerce

Other open-source work

Smaller experiments in voice interaction, transcription, speech generation, and image APIs.